Timberland

One of the things I was able to realize while researching all about Timberland before doing this conceptual refresh was that they have never changed or updated their logo. It has been the same (with a slight typographical adaptation) since its founding in 1952 🤯 Its logo represents “Timber-Land”. Where “Timber” is a wood you can find in the forests around Newmarket in the USA, company headquarters. With this context, I can show the before and after of this wonderful exploration. I wanted to maintain its origin in terms of structure and shape due to the trajectory and weight that this brand has in the market and I only took care of making certain adjustments to make it look "better" according to my criteria ⚡