SoFlo Hat Co.

SoFlo Hat Co.

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SoFlo Hat Co

Brand Identity + Stationary

📍 Florida - United States 📆 September 28th, 2021 🤝 Collab w/ Webmiami

I present to you the visual identity created for SoFloHat Co. A brand of custom caps 🎩 The concept goes as it is seen, they wanted a "skull" 💀 with an embedded "palm tree" 🌴 also they wanted to look super "Tropical". That's where the color palette came and gave it life. I really enjoyed working in this identity because of its joyfulness. Its colors and visual route were based on palm trees as a graphic element and the use of solid colors for greater contrast ⚡

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💡Think 🔨 Develop ⚡ Execute Conceptualizing ideas into brands and turning basic Notion pages into professional custom branded websites.

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