SoFlo Hat Co.

I present to you the visual identity created for SoFloHat Co. A brand of custom caps 🎩 The concept goes as it is seen, they wanted a "skull" 💀 with an embedded "palm tree" 🌴 also they wanted to look super "Tropical". That's where the color palette came and gave it life. I really enjoyed working in this identity because of its joyfulness. Its colors and visual route were based on palm trees as a graphic element and the use of solid colors for greater contrast ⚡