Brand Identity + Thumbnails + Web
📍 Madrid - Spain 📆 December 9th, 2021 ⚡ rinconelloinc
Everything in this life represents something good 😄 and something bad 😞 according to each perspective. Same thing happens on finances where there are highs and lows 📈📉 that we must learn to manage. This identity represents all that, starting with a symbol that demonstrates life’s trajectory and how economy acts the same as people. There are days that we’re at the top, days that we’re not, but the important thing is how everything is part of the same life. 💙 At the same time, the shape of the symbol abstractly contains the letters C + S (for Carlos Salazar) and E + V (for estavidita) Colors were inspired by his nationality 🟨🟦🟥 also to have that warmth and human harmony.
There is no project that I doesn’t think of Luis, he has a special ability to capture the feelings that I need to execute the designs. With in the 5 projects he has developed for me, he has never failed. Quality, responsibility and attention characterize it !!! I trust his creativity so much, that he even designs my tattoos !!!