A complete identity rebrand was made thanks to the agency Collins. From the logo, to the fonts up until their website, everything filled out with bright colors, big typography and rounded borders 😂
Link Sans - A global typeface 🌐
It was designed with global accessibility in mind, so they could get a typeface that looks the same and has the same character, thickness and feel in Brazil as it does in Indonesia, Australia and India
Colors - Bright & expressive ✨
Based on their main color “Canopy green” got a beautiful palette of bright combinations made with the “AA standards” for their brand colors
Website - Rounded borders and bubbles everywhere 💻
The website looks absolutely stunning, all inside bubbles and rounded cards, just looks like small blocks put together and work perfectly. Combined all together with the colors and new typeface looks so eyecatching 👀
User interface ⚡
Every new profile has been updated with the new shapes and layouts, and this is how they will mainly look, obviously it will change depending on the creator / user.
Their official rebrand announcement video:
This is their new “rebranded” promotional / product video, where they let you know what you can do using Linktree. The final masterpiece on this incredible job.
If you want to read their full case study, check it here 👇🏽
Linktree had a makeover! Here's the inside scoop on what's changed, and why - Linktree Blog
First and foremost, the vision for the redesign was to put the creativity of Linktree creators front and center. "The biggest difference with the new design is that it's highly focused on people and the personas of our audience," Humphreys says. "We wanted to respect all of our creators and tell their incredible stories."
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